Your wardrobe won’t fix itself…
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When I meet women and talk about my work as a style strategist, the conversation almost always turns to their wardrobe frustrations. I’ll hear things like, “I look so much better when I actually dress well,” or “I wish I could polish my look.”
But then, just as quickly, the admissions roll in: “I don’t really put much time into it,” or “I’ve never invested in tailoring,” or “I just buy things here and there without thinking it through.”
There’s the desire to look and feel better—but very rarely the follow-through in investing the time or resources to develop a wardrobe that truly works for them.
Style is often treated as optional—something you only think about for a special event—and that’s exactly the framing I want to challenge.
Here’s something eye-opening:
According to a 2024 report by Exploding Topics, American women spend an average of $3,756 per year on beauty products and services—everything from skincare and makeup to facials and grooming.
Meanwhile, the U.S. Bureau of Labor Statistics reports that annual spending on women’s apparel averages just $655.
What do these numbers reveal?
That we’re already investing in our appearance—but not always in ways that create the strongest impact. Skincare and treatments matter, but your wardrobe is a strategic asset that can leveraged professionally and personally. And unlike beauty routines that are often private, style shows up in public. It sets the tone in rooms where your credibility, influence, and leadership are on the line. In other words, style doesn’t “speak” for you—but it does signal power.
And here’s the thing: investing in style doesn’t require designer labels or endless shopping. It’s about identifying what works for your body and lifestyle, tailoring pieces so they serve you, and choosing quality that lasts. When you approach it with intention, your wardrobe becomes a strategic asset—something that supports your goals instead of just filling your closet.
So if thousands are going toward beauty routines while your clothing budget lags behind, it may be time to recalibrate. Because style, when used strategically, isn’t about vanity—it’s about presence, purpose, and power.
And if that perspective resonates with you, stay connected. I share deeper insights, practical strategies, and honest conversations about style in my newsletter—and it’s where I invite women to explore what’s possible when your wardrobe truly works for you.
Your clothes don’t just cover you—they can carry you forward.
Thank you for reading.
Be Fearless. Stay Fashionable. Have Fun!
-Lauren
P.S. Stay tuned for my upcoming 4-part series, Spilling the Tea on Corporate America: Through the Lens of a Fashionista. I pull back the curtain on what really happens in the workplace, and how us girls can leverage style as a strategic tool for credibility and influence.
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