Why women 40+ are turning personal style into our secret weapon

Hey fashionista!

By the time we reach our 40s, we’ve gained the wisdom and confidence that come with experience…

However, in a society where 70% of people believe women become "invisible" as they age—compared to only 32% for men—this is exactly when we should be claiming our space and redefining the narrative.

Style can be our ultimate secret weapon serving as a way to differentiate yourself, amplify your visibility, and carve out space for your voice.

Visibility is power

In a sea of black blazers and neutral outfits, a pop of color or an unexpected accessory can command attention.

I’ve seen it happen time and time again—clients and colleagues light up when their style reflects the boldness they carry inside. It’s not about being flashy; it’s about being intentional. Your style becomes the beacon that says, “I’m here, and I’m worth paying attention to.”

Great style helps you stand out

Fine-tuning your personal style can be a powerful way to communicate your unique perspective and position yourself as someone bold, creative, and unafraid to own her space. Whether you’re in the boardroom, at a networking event, or walking into a room full of strangers, your style can make people take notice—and remember you.

Become a canvas for creativity

For many of us, style is one of the most accessible ways to express ourselves because we can all do something to improve the way we show up.

I know how empowering it can feel to put together a look that feels authentically “you.” You can use your personal style as your daily opportunity to play, experiment, and redefine what feels right in your wardrobe. Maybe that’s mixing textures, combining unexpected colors, or adding a bold statement piece. Whatever it is, it’s about creating a look that feels honest and empowering.

Defy expectations and amplify your style

Society often expects women over 40 to shrink back, stick to “age-appropriate” rules, or play it safe. I’ve seen those expectations play out in subtle ways, but I’ve also seen how incredible it feels to break free from them. Style can be your way to challenge those outdated norms and show that age is a strength, not a limitation. Whether it’s a bold red lip, a leather jacket, or a statement accessory—your style choices can make a lasting impact that goes far beyond clothes.

Don’t be afraid to break the rules. Push boundaries, trust your instincts, and let your wardrobe reflect the remarkable woman you’ve become.

Ready to reclaim your visibility?

Let’s craft a style strategy that amplifies your unique voice and aligns with your success and accomplishments.

Click here to book your discovery call now—because your style story is just getting started!

Thank you for reading,

Be Fearless. Stay Fashionable. Have Fun!

-Lauren